Compilegathers

In the current age we live in, technology has become an important component. Every day there is some new gadget or software that makes lives easier and improves on the technology and software that already exists. Making lives easier is not, however, the only role technology plays in our lives.

Technology is playing an increasing role in education. As technology advances, it is used to benefit students of all ages in the learning process.

Technology used in the classroom helps students adsorb the material. For example, since some people are visual learners, projection screens linked to computers can allow students to see their notes instead of simply listening to a teacher deliver a lecture.

Software can be used to supplement class curriculum. The programs provide study questions, activities, and even tests and quizzes for a class that can help students continue learning outside the classroom.

Technology has also become part of many curriculums, even outside of computer and technology classes. Students use computers to create presentations and use the Internet to research topics for papers and essays.

Students also learn to use the technology available to them in computer and tech classes. This ensures that after graduation they will be able to use the technology in a work setting, which may put them ahead of someone who didn’t have access to a particular technology or software in their own school setting.

As technology advances, students have better access to educational opportunities like these. When something new and “better” is revealed, the “older” technology becomes more affordable, allowing it to be used in educational settings, even when schools are on a tight budget.

Technology has also advanced to help children even before they’ve started school. Educational video games and systems for young children helps them prepare for school and in some cases get a head start on their education.

There are people who may say children are “spoiled” by technology. Instead of being able to add a long column of numbers in their heads, for example, they turn to a calculator. Regardless of these arguments, technology is an important part of today’s society. By incorporating it into the classroom, students will be better equipped to transition from the classroom to the work place.

During the Renaissance period, the rich and more prosperous members of a town, city, or region often wore elaborate and highly-decorated clothing that was hand crafted from a variety of rich and expensive fabrics and finishes. In fact, the wealthier a family was the more ornate and expensive their Renaissance clothing was. Your attire was was one of the primary methods of indicating stature and wealth during the Renaissance era.

The history of Renaissance clothing is one of rich and ornate design. There are a number of elements that can help one to identify this period in history and the fashion of that time. One can still see the influence of this era in today’s fashion.

Where the men are concerned, one of the most important pieces of clothing worn was the codpiece. This was used to cover the area that is known as the fly in trousers. This piece was sometimes exaggerated so that it will become the center of attention. There were different fastenings that were used to keep this area closed.

Today it is a big part of heavy metal and pop rock bands. In these modern performances it is usually made of leather. Unlike the period from which it originated from, it is not used to accentuate this area as much, but to draw attention to the design itself. There are many male performers in other genres who have worn the codpiece as well.

For women, the corset became popular during this time period. It was used to create a slender figure and to fit the acceptable ideal of the time. There are some people who think that this was uncomfortable due to the myths that they have been told. But, in many ways it was useful, especially for those who have back problems.

Today there are many variations of the corset that are worn in wedding dresses and other types of formal wear. Female entertainers wear them as well on certain occasions. Corsets can also be found at costume parties. There are some women who wear the corset so that they can create a smaller waistline.

These are just two of the most important items in the history of Renaissance clothing. It was a period of extravagance and this is mostly seen by the rich who took advantage of the luxurious fabrics that were available to them. Today one can still see the influences of this time period in the fashion world.

There are some basic reasons that justify the inclusion of music in the elementary curriculum.

The first of the reasons is that music serves mainly as an aesthetic or a visual experience. This experience basically involves the observation of significance with the help of sound images rather than all the way through printed communication, discussion, any sort of arithmetical modus operandi, or additional type of expression.

The improvement of one’s artistic intellect has proved the ability of being able to enhance the excellence of life equally throughout the school years and through the later years. Music’s significance as an opportunity to identity consciousness has been confirmed by experts such as Rogers and Maslow.

The second reason for which music is regarded to be an important part of the curriculum, is the role that it plays in understanding the culture. Music is a true demonstration of the traditions, community culture, aspirations and accomplishments of humankind. In music are embedded various custom values, and beliefs of the common man.

At the same time, communication with the help of music is sort of abstract; the learner must be educated to interpret this nonfigurative representation of music coordination in order to understand it.

Finally, for the reason that music edification is supported on the technique the brain understands music, it is capable of manipulating the expansion and growth of the superior cognitive procedures of the brain that are usually not possible in other fields. In recent times revealed study at the University of California has shown that prepared melody teaching improves student’s spatial aptitude, which holds a significant constituent in arithmetical way of thinking and judgment.

Supplementary investigation in this field have revealed that the brain ought to have loaded, sensory knowledge experiences if it wants to raise itself to a higher level of intellectual growth and ability. Students dispossessed of these sensory stimulation that are provided specially by music have been equated by enlightening experts to youths who at some point of time in their lives experienced brain inactivity or damage.

Lessons in music have shown their benefits by increasing the creativity and ability of the mind as well as decisive and contradictory philosophy. These are some essential skills that are needed by the brain to develop into a higher being for the present and future work place.

Clearly, all of these profits that are listed above are unswervingly connected to one’s mastery of the customs of thoughts and meaning in music and to one’s aptitude to understand writing and appreciate the fine distinction of denotation which it encloses. This is the explanation that states the importance and necessity of music in the elementary education.

With these benefits of music come to light, the focus and stress on inclusion of music has increased by many folds. With the media paying more attention to the needs of education, and the proposed budget cut reductions, the schools are now forced to cut some corners in their facilities and curriculum. However, the schools have kept intact the basic elementary classes of physical and musical training that help the students develop into a better human being at all levels.

The music classes that have been an integral part of some school curriculums classes have shown excellent results. The following explains the various benefits that have been shown by the application of music on children aged between four years to fifteen years.

Arithmetic ability: Music and melody compositions that had been included in the curriculum for children aged between four to fifteen years of age have shown positive results in deciding the mathematical ability of the children. Music has shown itself to help the child’s brain develop in an enhanced manner, thereby resulting in a better aptitude and skill to understand arithmetic as soon as they get older.

Since math’s is an integral part of our lives at every stage of life, it is essential to develop good mathematical skills. In order to survive in the technology driven world of today, it is very important for the children to develop their arithmetic and logical abilities from childhood.

Especially with our global economy, By refusing to expose our children to music at an early age we may be robbing them of an essential skill to compete with other countries.

Science Skills: These skills are also a benefit of music classes for many of the same reasons as before. Music enhances our children’s reasoning skills, which is important to understand how science works. Again, these skills are required for our children to be competitive in the future.

Reading Skills: Music classes teach the students on how to concentrate on small things. In order to efficiently understand what is being read and written, music is an essential element for its success. It also enhances memory and recall skills. This is helpful in all areas of our children’s education. With illiteracy rate going up in our country, we must begin to try to enhance these skills.

Community Skills: Music permits our kids to make effort in groups to generate music as a whole. By putting your child’s name down in the music programs in school, you actually consent your youngster to become skilled at how to lend a hand and work together with others for a universal goal.

These classes allow children how normally wouldn’t associate with each other to cooperate and promote unity. A sense of belonging is very important in our culture today. Especially important to those who grow up in environment which constantly plague on their emotions. Studies show that music classes enhance self-esteem in their students. Music education may also be an important step in reducing the incidence of violence in our school by bringing the students together.

Moreover, other than these skills, music classes also help the children to increase their Intelligence quotient levels. At times, children who are dealing wit hearing and speech problems since childhood cope up with these inhibitions during a music class.

It also helps children who experience inhalation and verbal communication intricacies and learning disabilities. They may be many other things that have not been discovered.

By do away with these classes from our child’s schools, in reality we are stealing from our children the essential abilities that are required by them to build a better future for themselves. These kids are going to be the ones who run everything in now a few years. Do you want that your child gets incomplete education in any form? Or do you want to hand your own future in such hands which do not possess sufficient skills to carve a better future for themselves?

Some of the examples of doing these are listed below:

1. Singing which is pure form of complete musical expression in all cultures across the globe. It helps the child to open up and improve his communication skills. It helps them to express their ideas and thoughts in a better manner.

2. Instruments also play an important role as a means to enhance interpersonal behavior and expression. Also playing of musical instruments in a group helps the child to learn about team spirit.

3. Composing and writing lyrics for melodies, is a very creative activity that is again an important method to improve communication skills and learn to effectively express one’s thoughts.

Music classes are indispensable. Do not allow your ignorance position in the system of our children’s opportunity. Inform yourself on the reimbursements of these lessons. If you have a different opinion that is okay, but try to understand the other side of the debate before making your decision.

If in case, the local school in your city is planning to do away with the music classes after heeding to some parents, step forward and be vocal. Raise your concern and try to advise the ignorant. Endeavor to bring to an end your neighboring school organization from taking from our children the essential skills.

In case, you stand unproductive in your endeavors to stop the school administration from barring music classes, try to get them reinstalled by some way. Show them examples and results that have been researched.

If you know some children who have taken benefits from these music classes, ask them to help the children of the school in knowing the benefits of music. That will greatly help as children tend to listen to their own age groups better. One or two lessons per week or enough to get the benefits of music classes.

 

The KWP2000 protocol has become a de facto standard in automotive diagnostic applications. It is standardized as ISO 14230-3. KWP2000 describes the implementation of various diagnostic services you can accethrough the protocol. You can run KWP2000 on several transport layers such as K-line (serial) or CAN.

Transport Protocol

As KWP2000 uses messages of variable byte lengths, a transport protocol is necessary on layers with only a well defined (short) message length, such as CAN. The transport protocol splits a long KWP2000 message into pieces that can be transferred over the network and reassembles those pieces to recover the original message.

KWP2000 runs on CAN on various transport protocols such as ISO TP (ISO 15765-2), TP 1.6, TP 2. 0 (Volkswagen), and SAE J1939-21. For KWP2000, the Automotive Diagnostic Command Set supports only the ISO TP (standardized in ISO 15765-2) and manufacturer-specific VW TP 2.0 transport protocols.

Diagnostic Services

The diagnostic services available in KWP2000 are grouped in functional units and identified by a one-byte code (ServiceId). The standard does not define all codes; for some codes, the standard refers to other SAE or ISO standards, and some are reserved for manufacturer-specific extensions. The Automotive Diagnostic Command Set supports the following services:

• Diagnostic Management

• Data Transmission

• Stored Data Transmission (Diagnostic Trouble Codes)

• Input/Output Control

• Remote Activation of Routine

Upload/Download and Extended services are not part of the Automotive Diagnostic Command Set.

Diagnostic Service Format

Diagnostic services have a common message format. Each service defines a Request Message, Positive Response Message, and Negative Response Message. The Request Message has the ServiceId as first byte, plus additional service-defined parameters. The Positive Response Message has an echo of the ServiceId with bit 6 set as first byte, plus the service-defined response parameters.

The Negative Response Message is usually a three-byte message: it has the Negative Response ServiceId as first byte, an echo of the original ServiceId as second byte, and a ResponseCode as third byte. The only exception to this format is the negative response to an EscapeCode service; here, the third byte is an echo of the user-defined service code, and the fourth byte is the ResponseCode. The KWP2000 standard partly defines the ResponseCodes, but there is room left for manufacturer-specific extensions. For some of the ResponseCodes, KWP2000 defines an error handling procedure. Because both positive and negative responses have an echo of the requested service, you can always assign the responses to their corresponding request.

Connect/Disconnect

KWP2000 expects a diagnostic session to be started with StartDiagnosticSession and terminated with StopDiagnosticSession. However, StartDiagnosticSession has a DiagnosticMode parameter that determines the diagnostic session type. Depending on this type, the ECU may or may not support other diagnostic services, or operate in a restricted mode where not all ECU functions are available. The DiagnosticMode parameter values are manufacturer specific and not defined in the standard. For a diagnostic session to remain active, it must execute the TesterPresent service periodically if no other service is executed. If the TesterPresent service is missing for a certain period of time, the diagnostic session is terminated, and the ECU returns to normal operation mode.

GetSeed/Unlock

A GetSeed/Unlock mechanism may protect some diagnostic services. However, the applicable services are left to the manufacturer and not defined by the standard.You can execute the GetSeed/Unlock mechanism through the SecurityAccess service. This defines several levels of security, but the manufacturer assigns these levels to certain services.

Read/Write Memory

Use the Read/WriteMemoryByAddress services to upload/download data to certain memory addresses on an ECU. The address is a three-byte quantity in KWP2000 and a five-byte quantity (four-byte address and one-byte extension) in the calibration protocols. The Upload/Download functional unit services are highly manufacturer specific and not well defined in the standard, so they are not a good way to provide a general upload/download mechanism.

Measurements

Use the ReadDataByLocal/CommonIdentifier services to access ECU data in a way similar to a DAQ list. A Local/CommonIdentifier describes a list of ECU quantities that are then transferred from the ECU to the tester. The transfer can be either single value or periodic, with a slow, medium, or fast transfer rate. The transfer rates are manufacturer specific; you can use the SetDataRates service to set them, but this setting is manufacturer specific. The Automotive Diagnostic Command Set supports single-point measurements.

Diagnostic Trouble Codes

A major diagnostic feature is the readout of Diagnostic Trouble Codes (DTCs). KWP2000 defines several services that access DTCs based on their group or status.

Input/Output Control

KWP2000 defines services to modify internal or external ECU signals. One example is redirecting ECU sensor inputs to stimulated signals. The control parameters of these commands are manufacturer specific and not defined in the standard.

Remote Activation of a Routine

These services are similar to the ActionService and DiagService functions of CCP. You can invoke an ECU internal routine identified by a Local/CommonIdentifier or a memory address. Contrary to the CCP case, execution of this routine can be asynchronous; that is, there are separate Start, Stop, and RequestResult services. The control parameters of these commands are manufacturer specific and not defined in the standard.

External References

For more information about the KWP2000 Standard, refer to the ISO 14230-3 standard.

The 5 components of physical fitness are often used in our school systems, health clubs and fitness centers to gauge how good a shape we are truly in. The 5 components that make up total fitness are:

  • Cardiovascular Endurance

 

  • Muscular Strength

 

  • Muscular endurance

 

  • Flexibility

 

  • Body Composition

Total fitness can be defined by how well the body performs in each one of the components of physical fitness as a whole. It is not enough to be able to bench press your body weight. You also need to determine how well you can handle running a mile etc.

A closer look at the individual components:

Cardiovascular endurance is the ability of the heart and lungs to work together to provide the needed oxygen and fuel to the body during sustained workloads. Examples would be jogging, cycling and swimming. The Cooper Run is used most often to test cardiovascular endurance.

Muscular strength is the amount of force a muscle can produce. Examples would be the bench press, leg press or bicep curl. The push up test is most often used to test muscular strength.

Muscular endurance is the ability of the muscles to perform continuous without fatiguing. Examples would be cycling, step machines and elliptical machines. The sit up test is most often used to test muscular endurance.

Flexibility is the ability of each joint to move through the available range of motion for a specific joint. Examples would be stretching individual muscles or the ability to perform certain functional movements such as the lunge. The sit and reach test is most often used to test flexibility.

Body composition is the amount of fat mass compared to lean muscle mass, bone and organs. This can be measured using underwater weighing, Skinfold readings, and bioelectrical impedance. Underwater weighing is considered the “gold standard” for body fat measurement, however because of the size and expense of the equipment needed very few places are set up to do this kind of measurement.

Why the need for physical fitness testing?

As stated earlier the 5 components of physical fitness represent how fit and healthy the body is as a whole. When you have the battery of tests performed you will receive information on the specific areas you made need to work in. A very specific goal oriented fitness program can be developed from the test battery.

If body composition is of (higher fat compared to muscle mass) there are many health related diseases and illnesses you have a higher chance of contracting. It is important to combine healthy eating habits with your exercise program.

If you scored low on the cardiovascular test you would have a higher chance of being at risk for heart related illnesses and would not do well with activities that require longer times to complete. You would participate in things such as long bike rides, swimming and jogging for extended periods of time to correct this component.

The next three tests can have results that are isolated to specific joints and muscles of the body or affect the body as a whole.

If you score low on the flexibility tests, you have a greater chance of decreased performance in daily living activities/sports and a higher risk of injury. You may also experience low back pain. It would be important to included flexibility training into your workout everyday.

If you scored low on the muscular endurance test you fatigue early into the exercise or activities of daily living. Many exercises that require high reps and low weight would be implemented into your training program.

If you scored low on the muscle strength test you do not have enough strength to perform well in sports, resistance training and activities of daily living. Your fitness program would have a progressive strength training component added that would allow you to become stronger with little chance of injury over time.

Fitness testing has its limitations – while it gives you a good idea of where your body is, it does not paint the entire picture. As stated earlier some of the above tests are only testing specific body parts. Other important factors such as balance and agility are not tested. It also requires the ability to perform the tests. It would be dangerous for someone who is in poor condition and does not exercise to participate in fitness testing.

Before deciding to undergo fitness testing, make sure you know why they are being done and determine that it is safe for you to participate.

 

Over the past ten years a majority of the top ten songs on the Billboard charts has been consistent trendsetters. Songs that have saturated radio airwaves by the masses are placed in constant rotation to enthrall us. These songs appeal to a certain audience that often allow those in the music industry to capitalize on the opportunity to gain new fans of the most popular genres of music today. But some of these genres of today music have lost the luster for true music lovers, that they often resort to the classic CD’s from their youth just to hear music they deem as good music.

But what is considered “good music”? According to industry executives, “good music” is “any music that can capture the attention of an audience.” However; for the demographic of listeners in their mid twenties to mid thirties, “good music” is music that’s worth listening to many years after, and whose lyrics has meaning and depth.

So if the music industry has released nothing but “good music” over the past ten years, then why is it that the demographic of listeners in their mid twenties, thirties and older doesn’t find it worth listening to?

After further discussion with Atlanta’s LS Muzik Group, a company representative says, “most of the music that is released today has a certain appeal that reflects the trend set during that time. If at that time, snap music or crunk music is the sound that’s in, then that’s what the trend will follow. It is rare that you’d find “good music” [from the likes of] a Neyo, R. Kelly, Usher, Mary J Blige, Anthony Hamilton, or Musiq Soulchild to name a few. Not including good folk, rap, country, gospel, blues, jazz, or alternative rock music from some great artists who are worth listening to also. But out of the few named, there’s really not that many artists today that has potential for longevity. These artists are force fed to the consumer just to make record sales. We truly doubt half of them will be around to play sold out arenas in the next ten years.”

Hoping to bridge the gap between the two demographics of listeners in their mid twenties to mid thirties, the company looks to bring back good music that is worth listening to by adapting the Motown approach by signing good talent and releasing heartfelt songs with meaning.

Although the idea to bring back good music is what LS Muzik Group intends to do, there’s still that certain group of listeners the company may struggle to gain. Mainly because the music industry have already captured the attention of this group over the past ten years with music that has a sound of its own, a sound that has captivated them with what LS Muzik Group deems as over synthesized sounds. It is unclear however, as to how the company plans to win over that demographic, when all they know is what the music industry have force-fed them.

And because of this, the dividing line between the two demographics has left a void in the music industry, simply because true music lovers aren’t as fascinated with listening to over synthesized sounds that has little to no substance. This has crippled record sales over the past ten years.

In spite of the clever marketing initiatives by the music industry to capture true music lovers, the effort hasn’t been significant enough to impact their decisions to enjoy listening to the music released today thereby causing most of the music released today to barely go gold or platinum. This is all due in part not only to the Internet, but because true music lovers in their mid twenties, thirties, and older who enjoy good music, are not buying what is most popular today. But if what’s popular is Trey Songz or Chris Brown, then how is it that either of the two artists survives in such an industry where their level of success or failure is dictated by their marketing, and not their music.

“Record companies have gotten somewhat smart on how they market and release artists. Their idea to market and release Chris Brown or Trey Songz on the same Tuesday as they would Robin Thicke or K Jon isn’t the same. Simply because record sales for Chris Brown or Trey Songz may be slim for the first week of release, that marketing and releasing Trey Songz against K Jon on the same date would immobilize their sales goal of going gold or platinum, against a more likely artist that can, who has a more mature fan base of true music lovers who enjoy listening to good music,” says one industry executive.

This scenario is all too common in the industry today, whereas album release dates are rescheduled all due in part to industry executives being aware of the competition. Often times that competition is welcomed in what appears to be a rivalry to see who can out sell the other, as with the Kanye West and 50 Cent release in 2007. Rivalries such as this makes for clever marketing that will often propel record sales through the roof the first week of release, causing artists to go platinum. However at what cost to record companies? “Record companies can pay millions of dollars to market an artist all at the expense of gaining a few true music lovers. The gamble is to win the few they think will be loyal followers. While hoping the artists does their part to deliver good music to keep them [the fans] loyal.”

But with dismal record sales on the rise, artists are struggling to deliver good music to keep true music lovers devoted. Long gone are the days of the Motown Sound, Disco, P-Funk, and New Jack Swing era that we’ve all grown so accustom to that has found its way in music today through the practice of “sampling”; that most artists have lost all sense of creativity to produce almost anything remotely appealing to true music lovers. In order to win them over without the over synthesized sounds, they must sample or take portions of music from great artists like Teddy Pendergrass or The O’Jays just to get their attention.

So how can music get a fresh revitalization to capture the attention of true music lovers? Well according to LS Muzik Group, “bring back live musicians and artists who feel passionate about love and family values.” This could well be true, being that everything in heavy rotation on the radio is all about sex. “Where are the family values in the songs we hear today, there aren’t any. Most parents today don’t want their children listening to the radio, mainly because all they’re hearing is about sex.” From Trey Songz “Invented Sex”, to R. Kelly’s “Number One”, songs like these have saturated commercial radio and have left somewhat a bad taste in the mouth of true music listeners.

However artists like R. Kelly who has a solid fan base of loyal true music listeners, releasing songs like “Number One” is often well taken, being that an artist of his caliber is able to release just about anything and go platinum.

The musician in R. Kelly has allowed for him to survive in an industry that lacks creativity. Yet, he manages to stay in touch with his fan base while adjusting his talents to accommodate both younger and older audiences with songs like, “Number One”. But can the same be said of an artist [like a] Trey Songz? “Trey Songz is a talented artist; however, his fan base of course is entirely different from that of an R. Kelly or Robin Thicke not only because of the way he’s marketed, but also how he appeals to an audience that doesn’t understand good music. But considers what he sings to be. Keep in mind we are talking about a group that may not have even grew up listening to “good music” from the 70’s, 80’s or 90’s.”

Because of this lack of understanding, Trey Songz is able to sustain a fan base based entirely on his talents as a singer, songwriter and producer and thereby, creating music that his record label deems worthy of marketing and releasing to his fans. It is this group of listeners who are twenty-five and under, the music industry caters to without a second thought of catering to the older audiences. Why is this? It appears that a majority of the top ten songs on the Billboard charts is created by artists who themselves are twenty-five years of age and under, and who are basically creating music just for their age group. This has allowed for teenagers and young adults with a great deal of disposable income to spend their earnings from part-time jobs, birthday and holiday money on music, thereby pumping a small breath of life into the industry to keep it a live. So what’s going to happen once this age group gets much older and mature? Are they likely to even consider listening to Trey Songz or Chris Brown ten years from now?

The combination of good marketing combined with good talent can make artists such as Trey Songz a huge success because of the trend set in the industry today. Allowing record companies to capitalize off their talents now, and possibly tomorrow, depending on the terms of the artist-recording contract. Whereas in the days of Motown-“good music” was all it took to propel the success of an artist. It was imperative that Berry Gordy developed and released artists he knew could create “good music” that’s worth listening to many years after. This process of artist development became a critical element in the music industry up until 2000, when record labels took the time to develop an artist for longevity.

But if the trend has been set in motion to follow music that’s been hot for over the past ten years, then going against what the industry is doing to bring back “good music” with great lyrical content, is what LS Muzik Group looks to do and pave a way of their own in the industry.

With a well driven team of professionals and a roster of talented musicians and singers like Mr. Tao Jones and Jackie Watson who seek to change the direction of music released in the industry today, it is likely that “good music” can make a major comeback in commercial radio.

But what would be the downside to all of this? One major downside would be discovering more artists like Mr. Tao Jones and Jackie Watson who have the passion to write and sing “good music”. The other is how to reach the demographics twenty-five and under who are captivated with what they’ve heard on the radio for the past ten years. To this group of listeners, growing up in an era where music is either sampled or synthetically created is all they know to be good music. However not understanding where the music they’re listening to originally derived from.

Music from the 70’s, 80’s, and 90’s is now considered old school to this younger audiences, which today has all become obsolete, leaving room for a younger hip sound that’s all synthetically created like fast food. So what was once old, is now new again.

Take Monica’s “Everything”, a melodic rendition of Denise Williams, “Silly”. This is a classic example of an artist who feels passionate about love and family values, has great talents, a solid fan base, and understands that the industry needs “good music”. However with the odds against her to accommodate her fans, record label, and a younger audience who thinks her music is old school, it is difficult for Monica or any artist of her stature from 70’s, 80’s and 90’s to make a comeback.

“In order to survive in the music industry today, an artist who once were in high demand during those days, would have to readjust their talents to accommodate the trend today in the industry. This doesn’t necessarily mean change the style of music that made them successful for years, but do what it is they do best while incorporating a younger hip sound that will appeal to both audiences.”

However not all artists can readjust and appeal to a younger audience. Artists like Monica are learning that the industry has changed dramatically over the years with an all-new sound that has made it somewhat complicated to adjust to, making it difficult to comeback. But often times an old school artist can return like they’ve never left and go platinum. Take Charlie Wilson, former member of the famed G.A.P Band or George Clinton architect of the band Parliament-Funkadelic, these artists have set a perfect example on how to readjust their talent in rap music to accommodate the trend of the industry to reach the younger audiences. It is this adjustment that Charlie Wilson and George Clinton were able to comeback with rap artists like Snoop Dogg and Ice Cube.

Although this strategy may have worked for Charlie Wilson and George Clinton-it is by far a long shot that other artists of 70’s, 80’s and 90’s can achieve. Because of the generation gap within the music industry, it is clear that fans are divided between what’s considered “good music” and what’s not. Therefore making it difficult to bridge the gap. And if record executives continue to overlook this issue, artist they consider as today stars will suffer immensely with record sales in the coming years, leaving them with a short term musical career. Here today, gone tomorrow.

The 1990s witnessed one of the most rapid rates of technological innovation in the 20th Century. A movement which spurred an increase in the availability of mass media and helped usher in an era where music was shaped by emerging technologies, transforming not only the songs of the 90s, but changing the world of music for the decades ahead.

At the epicenter of the new wave of technological innovations in the 90s was the digital revolution. Bulky, single-purpose mobile phones were replaced with smaller devices loaded with lots of embedded functionality. The internet grew exponentially from anonymity to become a digital communication and information super highway adopted by 50% of Western Countries. Helping to increase the dominance of the internet was Intel’s creation of the Pentium chip. For their part, computer hardware manufacturers added staples to their personal computer offerings such as CD burners and CD Rom drives.

With the onslaught of new technology came a transformation of the songs of the 90s. The 1990s heralded the dawn of the boy band, teen pop sensations, commercial and sampled hip-hop music tracks. Even armchair musicians would be given a chance to make more significant musical contributions with the glut in musical technology as it became possible for a wider number of musicians to produce electronic music. What started out sounding like dance music was gradually less targeted towards the dance-floor audience and more towards home listeners. This genre later became known as “Electronica”, or in its slower manifestations, “Chill-out” or “Ambient music”.

In late spring 1998, the first Mp3 player was released, alongside the 32 and 64MB Mp3 players. By the mid 2000’s the Mp3 format would overtake the CD player in popularity. Early adopters of the technology – mostly younger music audiences would be given the opportunity to endorse their preferred music tastes — the pop songs of the 90s, catapulting pop stars into the spot-light. Not surprisingly, between 1997 and 1999, American teen pop stars and groups were all the rage, with some of the more popular acts being the Backstreet Boys, NSYNC, 98 Degrees, Christina Aguilera and Britney Spears. This scene targeted the younger members of Generation Y.

Today, technology continues to play a vital role in deciding which music we allow into our personal space. The internet and new media have built on top of the foundations laid down in the 1990s bringing better access to talent that might have gone undiscovered in the past. Songs of the 90s evoke a sense of nostalgia of perhaps the decade in which the dominant music genres of today were still in their infancy.

Space… The final frontier…

It is also a land loaded with floating metal objects that rotate the planet and beam signals back to our gadgets. One of these floating metal objects is a satellite designed to push radio programming to our receivers. In the United States the only brand on the market is Sirius XM satellite radio.

Satellite radio is filled with hundreds of stations with programming that varies from hit to obscure music; talk programming from conservative views to home design tips to Howard Stern. Essentially it is a medium that offers something for everyone. This is one of the reasons it is becoming a very popular option for satellite radio advertising.

A common misconception about the medium is that it is “commercial free”. While the music stations do remain free of any satellite radio advertising, the talk stations do not. They have several commercial breaks per hour just as any talk show on AM or FM radio would. The shows that offer advertising options are quite diverse and offer advertisers a way to micro-target an audience with a specific interest.

What does satellite radio advertising cost? The answer to that question will vary depending on the station you want to advertise on. Some of the more nich’ formats with a lower audience can fall as low as fifty dollars per commercial, while the top stations such as Howard Stern may cost hundreds of dollars per airing because the reach of a station like this is much greater.

Satellite radio offers smaller and medium-sized companies that do not have a large budget the opportunity to reach a national audience.

This is something new, because the price point to reach a national audience on national TV or a syndicated radio show can be far to cost prohibitive for most small and medium sized businesses. With a starting budget of around 5k, almost any business can have their message broadcast to the nation through satellite radio advertising. The message can also be targeted to a very specific group of people based on the programming that the radio commercial airs on. Programming targets range from pet lovers to cigar enthusiasts to new moms and everything in between.

What was once the work of science fiction, is now a medium that puts another tool in the arsenal of small business when they want to get an effective message out to the masses on a restricted budget.

Music is passion

Music is energy

Music is joy

Music is creativity

Music is eternal

Music is love

Music is soul

Music is life

Music is one of the greatest creations of human kind in the course of history. It is creativity in a pure and undiluted form and format. Music plays a vital role in our daily life. It is a way of expressing our feelings and emotions. Music is a way to escape life, which gives us relief in pain and helps us to reduce the stress of the daily routine. It helps us to calm down, an even excites us in the moment of joy. Moreover, it enriches the mind and gives us self confidence.

Music surrounds our lives at different moments of lives, whether we hear it on the radio, on television, from our car and home stereos. Different kinds of music are appropriate for different occasions. We come across it in the mellifluous tunes of a classical concert or in the devotional strains of a bhajan, the wedding band, or the reaper in the fields breaking into song to express the joys of life. Even warbling in the bathroom gives us a happy start to the day. Music has a very powerful therapeutic effect on the human psyche. It has always been part of our association with specific emotions, and those emotions themselves have given rise to great music.

The origins of Indian music can be traced back to the chanting of the Sama Veda nearly 4,000 years ago. The primacy of the voice, and the association of musical sound with prayer, were thus established early in the history of Indian music. Today, music is available for us in different forms and the choice for music varies from person to person just as the reading choices vary from one another. There is folk music, classical music, devotional music, instrumental, jazz, rock music, pop music, hindi movie songs and many more.

In the modern world, Music has gained an honourable designation of ‘HEALING WITHOUT MEDICINE’. Doctors feel that music therapy has been helping them in treating many people with problems like dementia, dyslexia depression and trauma.” Many children with learning disability and poor co-ordination have been able to learn, and respond to set pieces of music. Many people with genetic disability have found a new light in the form of music.

Dance critic Ashish Khokar cites an experiment as proof: “Music is produced from sound, and sound affects our sense perception in many ways. Even fish in an aquarium were once made to listen to different kinds of music and it was found that their movements corresponded with the beat of the music. Mind you, fish do not hear, they only felt the vibrations of the sound through water. So you can imagine what a profound effect sound and music might have on the human mind.”

Anand Avinash, founder of the Neuro Linguistic Consciousness workshop who has researched music therapy says,”the mystics and saints from ancient to modern times have shown how music can kindle the higher centers of the mind and enhance quality of life.” Mantras, or chants used in the West, repeated monotonously, help the mind to achieve a sense of balance. A combination of the sounds in Sanskrit mantras produce certain positive vibrations and elevate the mind to a higher lever of consciousness.

We all know that meditation cleanses the system of its negative energies and vibrations. And music is a powerful aid to meditation. In many meditation workshops, music is used to make people more aware of their moods and feelings. People are made to lie down and empty their minds and then listen to the music which is systematically changed so that they can fit through different emotions and state of consciousness.

Many people also believe that any music you respond to positively will work for you, regardless of its content. Thus, even pop music might work wonders for you.

Music affects all of us in some way or the other. It also is the most common interest of many people. People who love music, listen to it while traveling, reading, meditation, walking, some even have soft music while working in their busy routine. It helps them to relax and escape from the stress of our day-to-day lives. It can transport us to another time or place and it is a great feeling of seeing or doing or experiencing something different. People have special music corner for themselves and some people give importance to listening in silence and some people love to read with light music and even some people love listening to music before sleeping. Many people love listening to music in bathroom because they feel it is one of the few rooms in the home where privacy is routinely respected. Some people also love to sing in the bathroom and are called ‘bathroom singers’. Music has now become a part of our life as it serves different purposes for each one of us.

  • It serves as an entertainment tool. For instance, in an occasion or event, music plays a vital role that makes the event to be lively for the people. Similarly, it creates cordial relationship among the people.
  • Moreover, it serves as a tool for corrective measure. Music tell the people on the habit that is uncultured so that such behavior can be for better. Furthermore, it is an agent that is used to educate people. Music can easily convey message to the friends and enemies.
  • It serves as tool for settling dispute between two or more people. It often helps to put an end to disagreements after listening to related meaningful songs. Music is played for the group to show harmony among them.
  • Music also serves as a source of income to human life. It is a profession of particular classes of people like lyricist, playback singers, music directors, musicians, musical instrument players, djs etc.
  • Lastly, music serves as a message or symbol that indicates the occurrence that is going on in a particular place or event. For instance, If bad occurrence happen in a particular place the type of music played their will show the audience or listens what happened in that event. The type of music played will justify to the listeners what actually going on there.

Many people get confused about the role of advertising in the marketing mix so here’s a simple view of where it fits in.

In the traditional marketing model, we talk about the 4 P’s

o Product

o Pricing

o Place

o Promotion

The last section – Promotion is what we mean when we say you are “doing your marketing”. It’s your communications or your actual marketing activities.

But first, let’s get clear about the PURPOSE of marketing and why you want to get good at it.

“The PURPOSE of marketing or it’s biggest task is to

persuade prospects to visit you online or offline so you

can present your offer. Done well they come waving their

credit card and ready to buy so there’s no need for hard sell.”

Whenever and wherever you get in front of your potential market is your marketing opportunity – you are communicating or getting your message across.

You could say this started as far back as Babylon when the Town Crier was the only delivery method! They went around town shouting out to people to go to the marketplace and you went to the marketplace with your goods to “present your offer”.

With the invention of print and other technologies you now have a smorgasbord of delivery methods or media to reach people such as

o Print – newspapers, magazines, catalogues, newsletters

o Phone, mail, fax

o Radio & TV,

o Internet – through websites, blogs, social networking sites, email, video & Audio podcasts

o Teleseminars & webinars

o Mobile media – Blackberrys and mobile or cell phones

o And lets not forget in person public speaking and networking

Now that range adds a level of complexity. But choice is good and you don’t have to use all of these but they are available to you.

In any event you’ll either be speaking or writing. Simply narrow down what makes sense for you and your business and use your strengths to work out a plan.

JUST remember the marketing principles remain the same no matter the medium – so the PURPOSE of your marketing is still the same. To persuade prospects to visit you online or offline so you can present your offer.

So where does advertising fit into this?

Advertising is simply a subset of your marketing activities it’s the SALES function when you make the sales pitch or “present your offer”. This could be verbal or written in all the same media you use for your marketing communications. What adds to the confusion is sometimes big companies use image based ads for awareness so the “sales pitch” isn’t obvious.

But the primary purpose of advertising is to SELL.

So you create ads in one form or another and get them in front of your audience.

Small businesses can’t afford to waste money on image advertising that is designed for the masses to promote a well known brand. It simply isn’t designed to sell, NOW.

What I do and recommend is Direct Marketing which is based on one-on-one relationships and uses proven direct response advertising techniques instead of mass advertising.

The purpose of a direct response advertisement is to get a response, NOW! Which means these ads actually ask the prospect to DO something.

Whether you’re building a list, selling a product or service, an appointment or even something you are giving away – you still need to “sell” it to your prospect. And ask them to take the action you want them to take to move them through the sales process.

In a nutshell, advertising is a subset of marketing and direct response marketing and advertising is the champion for small business.